project communications
project communications
Est. 2014
Est. 2014
Our work
Fight Rheumatic Fever social marketing and PR campaignWe were contracted by the Auckland DHB to design and activate a community based social marketing and PR campaign to raise awareness about rheumatic fever and encourage parents and children to take sore throats seriously.
We produced a new brand entity with two distinct executions, targeting both parents and children. The campaign was supported by the Vodafone Warriors as lead ambassadors, involved production of school and community events, local and national media engagement, generation and distribution of educational materials, direct marketing activity and outdoor poster placements.
KiwiRail PR and experiential activity to celebrate electrification of Auckland's rail networkWorking with the awesome team at KiwiRail, we designed and produced an event and PR activation plan to celebrate electrification of train wires into central Auckland, a major milestone for this $500million project.
The event was held at Britomart, hosted the Prime Minister and other national and local Government politicians, included coverage across local and national media and provided a platform for KiwiRail to commemorate its role in the development of Auckland's rail network.
Rail Safety Week
Working alongside KiwiRail, TrackSafe NZ and a range of partner organisations we produced and activated an integrated social marketing campaign covering outdoor, radio, social media, PR and events.
The centre piece of the campaign was an online train safety simulator that people could try using virtual reality technology at events throughout the country or via the TrackSafe NZ Facebook page.
More than 15,000 people played the train safety simulator online throughout the week, TrackSafe NZ witnessed an increase in their Facebook 'likes' of 400% and post campaign research stated that the campaign reached more than 2.8 million people over the week.
Our Team
Matt Poland
Co-founder & Principal Consultant
Matt has embedded himself in the industry for the last 20 years, delivering communications, stakeholder engagement and marketing communications strategies across a variety of industry sectors including sports and entertainment, health, infrastructure, energy and events.
More recently, Matt has worked across a number of multi-billion dollar capital projects in the health and infrastructure sector, driving community and stakeholder engagement programmes, public information campaigns and social impact initiatives.
Paul Patton
Principal Consultant
Paul brings over 25 years of experience in strategic communications, stakeholder engagement, and marketing across various sectors.
Paul has taken on senior consultancy roles in the corporate sector along with education, energy, transport, and health.
Paul has also co-hosted a podcast series (PR Matters) and has rolled out communications industry events and sponsored podcasts in his role on the Auckland Committee for PRINZ.
Freelancers
We appreciate that every project and client requires a unique approach.
Depending on project or client needs, we can scale up through our trusted network of communications, marketing and content specialists.
This enables greater strategic agility and the ability to specialise and scale our approach for each project.
Who we've worked with
Some of the inspirational organisations that we have worked with.
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